Friday, December 4, 2009

Anomaly #2, or why JMM calls it "Black Loan"

Check it out!

Kerry snags an owl in the women's bathroom of Otherlands coffee! Great oogly-boogly! That's the way to do it! I'da never found it, at peril of criminal violation. There's lotsa reasons why folk could stand to be more like Kerry, but this is one of 'em. If you see an owl, send me a pic, or let me know about it! I'm on the hunt to track as many down as I can.

And check out Kerry's blog (,) while you're at it. Come for the breakfast brackets, stay for the trenchant and dynamic Memphis commentary. It'll do ya good.

Today I want to approach another conspicuous element in the Black Lodge dossier that seperates them from not only chains like Blockbuster (well, duh..) but also from many ("many" being pretty relative, here,) independents.

When was the last time you paid your late fee at Black Lodge? If you're like me, it's probably been awhile. And not just because they're doin' me a solid because I'm making a documentary about them. It's always been like that, from the first time I rented there.

Which is kinda crazy, isn't it? When I think about the amount of money for late returns that they haven't collected - accrued over almost ten years of operation - good grief! That's a decent coupla two three simoleons, right?

Matt and Bryan both say, though, that they're kind of sympathetic to the pathologically-late customer. They can identify with it, and as Matt says, "Why would I penalize someone for doing something that I'd do myself?" Which is pretty cool.

Also, (and, who's with me on this) how many of you folk have a couple of video stores around town that you have to avoid because you have a late fee? I mean, the late fee drives business away from the store, see? So, in a way, it's also smart business to get the customer out from under that black cloud, and back into the store.

Is it worth the sacrifice of the potential revenue stream from late fees? Does it even out? That's a good question, and one I hope to talk to Lodge staff about. I think, though, it makes the place feel a little more comfortable, and a little more personal.

I dunno...why do you think they do it like that? Is it mad? Or, maybe your experience is different from mine. Have you gotten jilted by Black Lodge for some reason or other, along these lines? As always, please, please let me know what you think, or what you'd like to talk about in re: Lodge.

Have a great weekend!

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